Here’s how the improved ManySales is your robust right-hand in audience management
A clear understanding of your audiences and how they spend their time will support you in providing the best experience, influence the path to purchase, and identify the best groups to target. That’s why the brand new ManySales has brought some feature enhancements which may help you to manage your audience list more effectively:
- Audience Log — enhance the capabilities to catch customers at more touchpoints.
- Audience Filter — refine segmentation, thus bring order to the chaos of the audience list.
- With this latest version, we’ve improved Audience Log to the fullest; now you can track customer behavior based on real-time and events on your website. The following actions now you can track:
- Created from <source>
- Viewed page <url>
- Added to cart <product_title>
- Placed order <order_ID> for <total_price>
- Entered flow <af_name>
- Received email <mail_name>
- Received SMS <sms_name>
- Opened email <mail_name>
- Clicked from email <mail_name>
- Clicked from SMS <sms_name>
- Clicked from pop-up <pop_name>
- Submitted from pop-up <pop_name>
This action-based tracking system will tell the story of your customer’s journey through your web store. You will easily know which pages they have visited, the products they have added to the cart, when they left the site, etc. based on this information, you can come up with marketing campaigns proper for your target audience.
An example of user log when going to the online clothing store:
2. Moreover, based on the data collected from the Audience Log, you can segment your customer through our Audience filter pack.
A whole new filter pack is available now; let’s take a look:
These dynamic audience filters will support you in creating more valuable marketing campaigns. From that, you’ll be able to send relevant messages to the right customers.
Combine multiple filters to help you increase campaign personalization and segment customers more precisely. For example, offer a discount for your high-level customers who interacted with your email marketing campaign and ordered more than 10 times:
As we understand that getting to know your audience thoroughly is one of the keys to a successful marketing plan. These improved functions of ManySales will help you manage your customers effectively through syncing audience data and tracking their shopping cycle. From that, you can segment your customers and send personalized & targeted messages respectively to increase the conversion rate.
Never stop moving. We hope that our improvement on Audience Log & Audience Filter will benefit you to grow up your business better. If you have any feedback, we are looking forward to hearing from you.
